Bundesliga club Borussia Dortmund want to expand their fanbase in Asia. Apparently they see strong synergies with Bybit. Now they want to promote innovative technologies and cryptocurrencies together.
It’s a big move because Bybit has succeeded in becoming a “Campion Partner” at Borussia Dortmund. According to a statement from BVB, this is happening in the course of expansion into Asia. The club was able to expand its fan base there and wants to strengthen it further in the future.
Bybit is an exchange for Bitcoin derivatives that is primarily active in Asia. The provider is considered to be a challenger in the market, which wants to overtake larger exchanges such as OKEx, BitMEX or Binance Futures. Bybit relies on relatively strong marketing and even pays out bonuses to new customers when they open an account.
So now you are entering a whole new stage and looking for top German football. The partnership can be rated positively for the entire industry because it is not only an advertisement for Bybit, but also helps cryptocurrencies to attract more attention.
Sports clubs are popular partners
The current partnership is not an absolute novelty on the market. Litecoin sponsored a UFC fight in the past and companies from the crypto industry are also popular partners in football.
The Turkish Football Association only entered into a partnership with BtcTurk at the end of August. Before that, in September 2019 a partnership between Watford FC and “sportsbet.io” caused a stir. Because it was even about jersey advertising.
With BVB, however, the topic should take on a new dimension, because Dortmund play much more successful football and thus reach an audience of millions.
Bybit is offering all customers a 30% discount on trading fees for USDT pairs and up to 90 US dollars in bonuses in the form of rewards until November 25, 2020.